The Silver Spikes!By
We worked this week on preparing three great entries into this year’s PRSA (Public Relations Society of America) Sierra Nevada Chapter Silver Spike Awards. It’s a great exercise for us as a team, forcing us to step back from the work we’ve been so close to this past year and really look at our strategies, goals, tactics and outcomes for various clients.
From this we’ll be more prepared to make recommendations for the coming year and adjust our strategies and tactics as needed to stay at the top of our game.
While I’d like to think that all of our work deserves an award for some reason or another, in the end our true reward is client satisfaction.