Modern Family, Modern SocialBy
I recently became a Facebook Fan of the new ABC hit show, Modern Family. Not only do I enjoy my Wednesday nights because this brilliantly written show is on, but I can’t seem to get enough of the Facebook posts that Modern Family shares multiple times a week. The Modern Family page is a perfect example of great social media.
The fan page engages their audience by including sneak peeks to that week’s upcoming show, scene photos with quotes, polls to see what was the best quote of last night’s show, favorite moments and more. With every post that Modern Family puts up on their page, thousands of people comment, expressing their love and excitement for new and past shows. This sitcom has created a great name for itself through T.V. promotion, but more importantly by using social media as a FREE outlet to support and share their great success. This is how you utilize social media.