Archive for fun
After spending eleven months hitting the slopes, relaxing on the shores of Tahoe and seeing the leaves transition from green to a golden yellow, winter is finally here. And let me tell you, there is no place like Reno to spend the winter. There is something so peaceful about being the only one on Virginia Street as the snow falls on a quiet winter night, especially during the first heavy storm of the year. There is nothing more refreshing than seeing the entire community gather together to celebrate the season and see the 30 year old Christmas tree light up downtown or to hear all the chit chat about the upcoming Santa Pub Crawl that gathers people from all over the nation.
Nothing clears my mind more than putting on some ice skates and gliding around the River Rink or strolling through the festive lanes of Legends in Sparks to Christmas shop. The holiday feeling the area gives provides me with a warm fuzzy feeling on those cold winter days. Well, that and a nice warm cup of hot coco. Reno is alive with it adventure whether it is winter, spring, summer or fall and makes me feel so blessed to be a part of this community. Man I love this place!
Recently, I stumbled across a video (thanks to Facebook) that tested “the fun theory.” The video shows the everyday use of an escalator compared to the use of a stagnate staircase located right next to the escalator. It’s very apparent that more people chose to use the escalator in their daily paths. However, the idea was to test the theory that if an ordinary staircase was turned into something more fun people just might choose to take the stairs over the escalator.
Overnight, workers gathered materials and morphed the normal staircase into a piano staircase that, not only looked like a piano, but actually played music. The result was 66% more people than normal chose the fun piano stairs over the escalator.
The video is from a contest that Volkswagen is currently running to test the theory “that fun is the easiest way to change people’s behavior for the better.” In this case by using the staircase, 66% more people than normal are getting added exercise.
This contest is the perfect example of a PR stunt. Volkswagen is getting their name out to the public solely through viral buzz. The contest deadline is November 15 and contestants must come up with their own ideas that will change people’s behavior for the better whether that’s through themselves, the environment or some other entity…all in the name of promoting Volkswagen. Now that is great PR!