Archive for PR
How much are you willing to risk for the sake of good PR?
Posted by: | CommentsDenny’s put up $5 million to stake its claim as America’s breakfast place during a promotion on Feb. 3 where it gave away free Grand Slam breakfasts. The result? Coverage touting the Denny’s promotion as a “homerun” and more than $50 million in news coverage value. Here’s one segment from CNN.
More importantly, it afforded the restaurant chain a shot to rise to the top and position Denny’s as an affordable and comparable option for the very lucrative breakfast market…a long term goal and will surly rake in long term results. In fact, looking at the cost for a Denny’s breakfast, it’s about as much as going to McDonalds.
So the question again is, how much are you willing to risk? Now it doesn’t have to be a $5 million price tag which included a Big Game ad, food and prep, but what can your business do to stand out, make a statement and claim a share of the pie? Thinking out of the box and be willing to take risks works. Those who do so reap the rewards. Kudos Denny’s!
They’re Onto Something
Posted by: | CommentsFirst I heard the guys at the muffin shack next door talking about it. Then I heard it mentioned on Good Morning America and I knew I needed to investigate. It’s the “best paid job in the world” and where do I sign up?
Seriously, Tourism Queensland is recruiting a “caretaker” for Hamilton Island on the Great Barrier Reef whose job duties include swimming, snorkeling and frolicking on the beach along with posting photos and video to a blog. Promoting tourism with a first-person online diary – it’s not a unique idea.
We’re in the business of engaging
Posted by: | CommentsLike proud parents, there’s nothing better than seeing your team aspire to do great things for each other, the clients we represent and in turn expand their world. It’s become quite apparent to us that our motto as an agency is to engage. To engage our audiences to respond to our clients messages, products and/or services. To engage our clients to think beyond traditional public relations tools and tactics. To engage actively in social communications. To engage each other to do and be more.
Becoming a YouTube Star
Posted by: | CommentsWe all receive them. You know, those chain emails with jokes, something attached or a video to download. Most I don’t open because of personal e-mail overload. But every once in awhile there’s one that stands out. Jeff Dunham, a ventriloquist, has reinvented himself to a new audience through a viral campaign with, what I’m guessing, were unexpected results.
