Archive for real world
New UNR Extended Studies Course Focuses on Personal Branding
Posted by: | CommentsIf Google is your new business card, then managing your personal brand online is critical. The University of Nevada, Reno Extended Studies Program offers a new course this November designed to assist students with hands-on techniques to build the online presence needed to remain competitive in today’s economy. “Google is Your New Business Card: Building a Valuable Personal Brand” is led by social networking, branding and entrepreneurship experts Bret L. Simmons, Ph.D., assistant professor at the University of Nevada, Reno, and Ronele Klingensmith, president of RKPR Inc. The 10-hour, four-session class assists students in discovering their personal brand and how to develop valuable content around that brand.
“With Google being a 21st-century electronic business card, it communicates one’s personal brand to the world–with a click of a mouse anyone can learn about you,” said Simmons. “Combine that with today’s intensely competitive business environment, and it’s even more essential to actively control what is being said about the value of someone’s unique skill set. You can control your brand and that’s what this course is about.”
Through hands-on coaching from social-media experts, students will learn how social-media tools correlate, as well as the most effective ways to use the tools discovered to create a personal brand. It will also go beyond traditional social networking sites such as LinkedIn, Facebook and static websites to demonstrate how to create and operate a dynamic blog and develop a presence on Twitter the right way.
Klingensmith founded RKPR Inc. in 2002 to provide clients with innovative communications strategies. With her 17 years of communications experience, Klingensmith offers a broad range of expertise with a variety of clients in various industries with strong emphasis on travel and tourism, focusing on the integration of social networking, new media and integrated communications. She holds a Bachelor of Arts in journalism from the University of Nevada, Reno and received her Accredited in Public Relations (APR) certification in 2003 from the Public Relations Society of America (PRSA).
Simmons teaches classes in organizational behavior, entrepreneurial psychology and research methods at the University of Nevada, Reno. His research currently focuses on positive organizational behavior and employee performance. In addition to academic publications, his research has been featured in articles by US News & World Report and USA Today.
Class dates for “Google Is Your New Business Card” are November 2 and 9 from 6 to 9 p.m. and November 16 and 30 from 6 to 8 p.m. Registration is required for the course, for information visit online or call the Extended Studies office at 775-784-4046.
Personal + Professional = Enthusiasm that Delivers
Posted by: | CommentsA recent exchange on Twitter got me to thinking, when you become a public relations professional do you lose independence and credibility when making recommendations or talking about things you like? I’ll start with the exchange so you get my drift:
A twitter user is looking for the best driving route from Point A to Point B. A discussion begins with another user noting that flying is best because the drive is a bore. I respond noting all of the beauty along the drive. The other counters my recommendation because I happen to work with several tourism clients that are along the route.
Sure, I do have clients along the route, but I’ve also driven it many times when my husband was living at Point A and I was at B. We’ve driven it on vacations since then, and yes, I’ve driven it for work. And every single time it’s been fascinating. And I’m entitled to this opinion, whether it aligns with my goals at work or not.
I have yet to come across a client that I’m not truly excited about. That’s because we believe in our clients and are genuinely interested in them—who they are, what they do, what they’re about. We don’t just take on clients because it’s business. We take them on because we WANT to. Then we immerse ourselves, learning as much as possible about them. We visit their location, attend their events or test their products. I like to think that our work reflects that enthusiasm.
Often that enthusiasm spills over into our personal lives (or stems from it). But if I’m passionate about something, I’ll talk about it, on my own time and in my own space, regardless of whether they’re a client. I’m an independent with my own likes and dislikes. I’m also a credible, trustworthy and honest person—and public relations professional.
40 Days and 40 Nights – Give Up or Give Back?
Posted by: | CommentsLent is a Christian tradition that stems from the 40 days that Jesus fasted prior to his crucifixion. Beginning Ash Wednesday and concluding on Easter Sunday, observers of Lent are to celebrate and recognize the sacrifice which Jesus made for his people. Growing up in an Italian Catholic home my family observed the Lenten season by not eating meat on Fridays and attending mass every Sunday. Another tradition in the Catholic Church is to give up an item or habit that is often times abused or over consumed. For example, when I was younger I gave up chocolate for 40 days. As time passed I continued giving up things like soda, cursing, alcohol and most recently eating out.
This Lenten season it was my goal to give up spending money dining out…allotting me three outings a week. Some might say I am cheating the system because I’m giving myself a “cushion” of three outings. However, on a weekly bases I was buying a bagel and coffee every morning at a local muffin shop, getting a sandwich, soda and chips for lunch and then heading out every now and again for dinner. So, I set my goal to be as realistic as possible by allowing myself this “cushion.” One day I sat down and calculated what I was spending weekly on my little “dining adventures” and I averaged $100 a week, which means I was spending about $400 a month on food outside of the groceries that I bought for my house. Oh, and these totals did not include nights out with friends on the weekends.
People automatically assumed I was giving up dining out for health reasons, but I was actually more concerned about my wallet and bank account than my health. As I thought about what I was giving up I realized how selfish what I was doing, sounded. In fact it brought up a number of different questions: 1) Are my spending habits affecting anyone but me? No not really, except that now the muffin shop and delis are losing a small profit. 2) Is what I’m giving up really a sacrifice or is it something that should be practiced regardless of the Lenten season? 3) Is it fair that I am totally benefitting from this? According to the Bible Jesus sacrifice himself for us. My giving up spending money doesn’t directly affect anyone but myself. I debated with a co-worker about these thoughts and she brought up the argument that sometimes it’s okay to do something for yourself and that sometimes we don’t focus enough on ourselves. While I think that is a valid argument, I still feel like I am doing something wrong.
Giving up chocolate as a child, practicing not cursing as a teenager or giving up alcohol as a college student is just fine when you’re that age. However, as a grown adult who now has the opportunity and means to give back, I’ve decided that, I will no longer practice the Lenten season by giving up an abused or over consumed item or habit, but I will do something for someone else. I will donate my time, my knowledge and my experiences with those who can benefit from them. Throughout the year I will do my best to recognize my abused habits and fix them as I go, so when the next Lenten season rolls around I will be able to focus on someone other than myself.
My First Week as a New Mommy!
Posted by: | CommentsA little over a week ago I became the mother of a beautiful blonde haired, brown eyed Golden Retriever named Cooper. While most people adopted puppies when they’re around eight weeks; I got Cooper at just six (finding out that those two weeks can make quite the difference). In the last eight days I have received an average of six hours of sleep a night, cleaned up about 27 different piles of puppy pee with trailing puppy paw prints, five steamers and have, luckily, only stepped in one pee puddle.
With warnings coming from family, friends and co-workers about the time commitment and responsibilities that come along with getting a puppy, I refused to believe that I couldn’t handle it. Well, one morning after cleaning up the kennel for a third time between 3 and 7 a.m., I thought I was going to lose it. I called my boyfriend nearly in tears, telling him how much I regretted getting Cooper. After about five minutes of my boyfriend calming me down and reassuring me that I didn’t make a mistake, it was then that I realized my frustrations stemmed from fear. Not only do I have to worry about bathing, feeding and exercising myself (which can be a difficult task at times), I now have puppy to look after and keep alive. Who would’ve thought that at the ripe age of 23 I, Emily Stratton, would be a college graduate who has successfully started my career, bought a house and is now a mommy?! If it scares some of you, don’t worry because it scares the heck out of me!
