Archive for SocialNetworking
At our agency, we generally have the rule to respond rather than ignore any post. As long as the post does not violate Facebook or other social policies it is not removed and we tend to respond even if we are still looking into an issue. Sometimes the response may be as simple as, “Thanks for your feedback, we will definitely look into that and get back to you as soon as possible.”
Overall, when responding it’s very important to remember that managing social media feedback is all about providing excellent customer service and applying the “golden rule”.
Major winter snowfalls in what’s being called “Snowvember” coupled with the opening of ski resorts around the region have led to a lot of fun on the social sites for the North Lake Tahoe Marketing Cooperative. North Lake Tahoe’s Facebook has become a place where fans can see and share winter snow photos of Tahoe when the news trucks just can’t make it through the snow to cover the story. And on Noth Tahoe’s Twitter snow totals and updates from ski resorts are creating an avalanche of replies and retweets.
Success with the coop’s social networks, which also include a blog, Flickr and YouTube, has led to homepage integration of the feeds in the website redesign. RKPR and the coop, which works to encourage visits to North Lake Tahoe year-round, launched the social presence nearly two years ago and we continue to enjoy interacting with fans and followers. Get involved with the North Tahoe conversation by joining the networks.
In today’s society, social media has become this “no limits” way of communicating messages and sharing your thoughts, information, pictures, stories and more. However in the world of sports, athletes are being fined thousands of dollars for using social media.
Organizations and coaches, in both the professional and collegiate levels are banning their players from using social sites such as Twitter and Facebook. These athletes are being penalized for posting about the training camp’s cafeteria food to poor calls from the referees at the game from the night before. If a post is affecting the reputation of the team and organization then yes, there should be consequences. But is talking about the horrible cafeteria food hardly a low blow to the character of the organization and its team? So, where does the line get drawn?
A recent story about athletes using social networking addresses this. Is it really something that can be regulated by monetary fines or is this a trend that cannot be controlled?
As social networking ingrains itself more and more into our daily lives our ties to different entities continue to build. We can follow businesses, products and celebrities on Twitter, become fans of TV shows, bands and fictional characters on Facebook, and sign up for regular communications via text or e-mail from all of the above. There are more than a few success stories in the social realm, such as everyone’s favorite Twitter example Ashton Kutcher or the Skittles campaign last spring, and definitely some failures.
One social media story that I think has met success is that of Weezer, the band that made geek chic in the 90s, took a few breaks along the way and are now stronger than ever. They’ve been tearing up all things social with a huge presence on Facebook, Twitter, MySpace, YouTube and even the social music network imeem all combined with an e-mail campaign, web site and blog that’s dialed in with each of their social networks.
While the rock quartet surely has a marketing machine behind them, the content that’s being created is so true to the band’s identity and brand that it’s easy to forget that, while involved, Rivers, Brian, Scott and Patrick aren’t really at the helm. That authenticity filters through in stunts like the Weezer Snuggie, which includes a free copy of their latest CD “Raditude,” or their Twitterviews and video Q&A’s with the band.
Visit any of Weezer’s pages and you’ll be there for much longer than you anticipated, checking out tons of videos, blog posts, photos and more. And while some longtime fans have said the band is selling out, I think they’re just finally connecting with their audience and continuing to be relevant in a music landscape where so many artists never make it past their first album.
Just like the Academy Awards for actors, public relations professionals are given the opportunity to shine with a PRSA Silver Anvil. The honor of receiving a Silver Anvil should not be taken lightly. In a concise two-page summary, PR firms, corporations, government agencies, non-profits and the like, painstakingly detail the elements of their program in a manner that fulfills and exceeds public relations principles. When the awards are handed out, the winners truly represent the best of the best nationally.
I’ve had the privilege and honor of being among the 150 judges from throughout the county to review the submissions and select the winners. For the third year, I traveled to New York City in March to spend 8 hours in a conference room reviewing the entries, discussing the program implementation, the tactics chosen and the support material. A team of four judges review one or more categories. This year I judged Crisis Communications and Business-to-Business Other.
What an incredible experience! Not only do we scour the entries soaking in the details, but we have the opportunity to review all the materials that went into making it possible. Plus, it’s a great idea generator for your own programs.
This year was the best yet. The other three judges were from large New York firms and have held a variety of positions including one who is sought after as an expert by several national news outlets (I also think with one call he could have gotten me into any hot New York restaurant…next time!). The conversation and the ability to discuss trends and the professional were well worth the trip cost.
All in all, here’s what I learned…
· That just because you work at a boutique communications firm in Reno, Nevada, doesn’t mean that you don’t understand current trends. It means you implement them.
· That results from being assertive in seeking out knowledge from larger markets and minds pays off. Be a sponge.
· You can hold your own, even in the midst of larger firms, because the layers are removed and teamwork proves to the most valuable asset.
· That honestly, integrity and doing what’s right always wins the day.
· That programs that you think are the best thing you’ve ever done, which is probably true, is only as good as the next entry but should never be minimized.
· Healthy debate is liberating, reassuring and needed.
· That communications professionals are the glue during crisis situations.
· That a majority of professionals are not ready for this next phase.
· That today’s communicator needs to be quick, savvy, understand the tools available (and use them), be mobile and above all recognize opportunities—they are everywhere!
· Making new friends is rewarding. I had the opportunity to meet a fellow judge through Twitter two days before arriving and then met for coffee before judging. Also that photos on Twitter really help in finding who you are meeting.
· And finally, that writing is still the professions bread and butter.
There’s great power in networking…from a professional and personal standpoint. In the era of social networking, several of our clients are embarking on this journey and, with a little hand holding, they are quickly becoming believers.
For instance, one client’s fans on Facebook shot up to more than 800 in just over a week due to the viral nature of the joiners. Reminds me of the days when I recognized most of the members on the list.
With many of our clients now embracing social from a business perspective there comes with it an obvious ability to speak directly to your customer…someone interested in your product or service…as well as fueling their desire to see it grow.
A recent Small Business Blog post summarizes a top Twitter blogger’s remarks during the Search Engine Strategies conference in New York City this week. Guy Kawasaki puts it quite simply, “Bubble Up” marketing. It’s worth the read.
So in an effort to help stoke the fire a bit, the following lists our clients that are new to Facebook and Twitter. Check it out and see if something strikes you. If so, you know what to do…and if not, you know what to do too.
Lake Tahoe Music Festival: http://tinyurl.com/c5styb
Save Nevada Tourism: http://tinyurl.com/cgbmm3
Congrats to Nevada Interactive Media Summit and the Advisory Board on a day filled with variety and very useful information. Here’s a copy of the session I co-presented with Bob Conrad, APR. Thanks for the opportunity and thanks to Bob for pulling together the slides.
Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did. I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell). But the truth of the matter is we did step up while others watched. We seized the opportunity.
In January, I received a “D” message from @nvbob asking what I thought about co-presenting with him on real-life social media strategies using RKPR’s December case study as an example. Absolutely!
On March 7, Bob Conrad, APR and I will be leading a workshop during the inaugural Nevada Interactive Media Summit titled, “Unconventional PR Strategies: How Social Media Has Changed Communications.” And trust me, it has changed.
As a 16 year communications professional, I’ve had the privilege of seeing technology soar. Fortunately for me, I love technology and, even though math still provides me challenges, I can quickly grasp new tech concepts, applications, etc. The one area I find completely fascinating is social networking, especially its implications on businesses, brands, organizations and individuals.
It seems as though on a regular basis I hear myself saying, “today media changed.” One such instance that’s quite vivid was when US Airways Flight 1549 landed in the Hudson River and the first shot that appeared on all the major news sites was from a ferry boat passenger (@jkrums) via his mobile phone posted to Twitpic. The photo was everywhere and for the next several hours @jkrums was being interviewed by all the major networks. What amazed me even more was that his first-person account was news and the media wanted to hear his story. He seized the opportunity.
During our presentation, we’ll talk about the changing face of communications and that a solid strategy, strong goals and realist objectives are as foundationally critical to a social media campaign as they are to a traditional program.
I feel quite honored to be included with such knowledgeable presenters. I’ll be attending the entire day and I hope to see many others attending as well.