Want to read the Amazon.com reviews of a book you’re purchasing? Take a snapshot and put on your “Goggles.” Debating what year the Sears Tower was built? Snap it, “goggle” it and get your answer.

www.youtube.com/watch?v=Hhgfz0zPmH4

While Google is still fine-tuning the program to increase its recognition of less concrete images, such as food and everyday objects like strollers, the vastness of what can already be searched is incredible. One thing to consider, however, is how an app like this will impact SEO.  Will sites need to begin indexing keywords and images to maximize search results?

And if you have an iPhone, well you are out of luck.

One social media story that I think has met success is that of Weezer, the band that made geek chic in the 90s, took a few breaks along the way and are now stronger than ever. They’ve been tearing up all things social with a huge presence on Facebook, Twitter, MySpace, YouTube and even the social music network imeem all combined with an e-mail campaign, web site and blog that’s dialed in with each of their social networks.

While the rock quartet surely has a marketing machine behind them, the content that’s being created is so true to the band’s identity and brand that it’s easy to forget that, while involved, Rivers, Brian, Scott and Patrick aren’t really at the helm. That authenticity filters through in stunts like the Weezer Snuggie, which includes a free copy of their latest CD “Raditude,” or their Twitterviews and video Q&A’s with the band.

Visit any of Weezer’s pages and you’ll be there for much longer than you anticipated, checking out tons of videos, blog posts, photos and more. And while some longtime fans have said the band is selling out, I think they’re just finally connecting with their audience and continuing to be relevant in a music landscape where so many artists never make it past their first album.