Archive for Trends
Texting while driving PSA…too harsh?
Posted by: | CommentsA few weeks ago, I stumbled across this CNN newscast regarding a British PSA about texting while driving. I watched this video and then sent it out to all of my friends and family knowing how hard it would hit all of them.
This PSA is graphic to say the least and frighteningly realistic. The big question is, did they go too far with this video and is this a message that we should send out to, not only teen drivers, but all drivers?
Did you know that if you put a 20-year-old in the car with a cell phone their reaction time is the same as a 70-year-olds reaction time?
Why am I excited about the Nevada Interactive Media Summit on March 7?
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Back in December, RKPR took advantage of an opportunity. Honestly, I keep thinking that anyone would have done what we did. I’m also naïve enough to believe that all communications professionals call journalists back, but I know that’s not true (ssshhh, I know because the journalists tell). But the truth of the matter is we did step up while others watched. We seized the opportunity.
In January, I received a “D” message from @nvbob asking what I thought about co-presenting with him on real-life social media strategies using RKPR’s December case study as an example. Absolutely!
On March 7, Bob Conrad, APR and I will be leading a workshop during the inaugural Nevada Interactive Media Summit titled, “Unconventional PR Strategies: How Social Media Has Changed Communications.” And trust me, it has changed.
As a 16 year communications professional, I’ve had the privilege of seeing technology soar. Fortunately for me, I love technology and, even though math still provides me challenges, I can quickly grasp new tech concepts, applications, etc. The one area I find completely fascinating is social networking, especially its implications on businesses, brands, organizations and individuals.
It seems as though on a regular basis I hear myself saying, “today media changed.” One such instance that’s quite vivid was when US Airways Flight 1549 landed in the Hudson River and the first shot that appeared on all the major news sites was from a ferry boat passenger (@jkrums) via his mobile phone posted to Twitpic. The photo was everywhere and for the next several hours @jkrums was being interviewed by all the major networks. What amazed me even more was that his first-person account was news and the media wanted to hear his story. He seized the opportunity.
During our presentation, we’ll talk about the changing face of communications and that a solid strategy, strong goals and realist objectives are as foundationally critical to a social media campaign as they are to a traditional program.
I feel quite honored to be included with such knowledgeable presenters. I’ll be attending the entire day and I hope to see many others attending as well.
Details / Registration $25 (register by Wednesday), $40 Walk-in.
They’re Onto Something
Posted by: | CommentsFirst I heard the guys at the muffin shack next door talking about it. Then I heard it mentioned on Good Morning America and I knew I needed to investigate. It’s the “best paid job in the world” and where do I sign up?
Seriously, Tourism Queensland is recruiting a “caretaker” for Hamilton Island on the Great Barrier Reef whose job duties include swimming, snorkeling and frolicking on the beach along with posting photos and video to a blog. Promoting tourism with a first-person online diary – it’s not a unique idea.
We’re in the business of engaging
Posted by: | CommentsLike proud parents, there’s nothing better than seeing your team aspire to do great things for each other, the clients we represent and in turn expand their world. It’s become quite apparent to us that our motto as an agency is to engage. To engage our audiences to respond to our clients messages, products and/or services. To engage our clients to think beyond traditional public relations tools and tactics. To engage actively in social communications. To engage each other to do and be more.
Becoming a YouTube Star
Posted by: | CommentsWe all receive them. You know, those chain emails with jokes, something attached or a video to download. Most I don’t open because of personal e-mail overload. But every once in awhile there’s one that stands out. Jeff Dunham, a ventriloquist, has reinvented himself to a new audience through a viral campaign with, what I’m guessing, were unexpected results.
