Ronele M. Dotson, APR, president
Ronele M. Dotson, APR, holds a Bachelor of Arts in Journalism from the University of Nevada, Reno and received her certification as an Accredited Public Relations Professional in 2002 from the Public Relations Society of America (PRSA). With her 16 years in the public relations industry, Ronele offers a broad range of experience with a variety of clients in various industries with strong emphasis on travel and tourism communications. After earning her degree, she worked her way up through management at one of Reno’s top agencies. She then founded her own highly successful firm in 2002. Ronele’s strength is her innovative strategic planning, backed by her strong customer relations skills and client support as well as crisis communications experience.
Among Ronele’s portfolio of achievements is her work in the tourism industry, specifically the promotion of the Reno-Tahoe region on a regional and national level, as well as experience in crisis communications. Ronele played an integral role in managing the local response to the September 11, 2001 terrorist attacks where she worked side?by?side for three days with the Reno-Tahoe International Airport’s public affairs manager assisting in all areas of response. She is also trained in public information and has been involved with the media relations efforts for several regional crisis situations including the flood of 1997 and the Sierra Chemical Explosion.
Work completed on behalf of Ronele’s clients has garnered her several Silver Spike Awards of Excellence in Public Relations Programming from the PRSA Sierra Nevada Chapter as well as ACE Awards from the local chapter of AMA. Ronele has been a member of the Sierra Nevada Chapter of the Public Relations Society of America (PRSA) since 1994 serving in various capacities on the board through December 2006 when she completed her three year board position as the Chapter’s National Assembly Delegate. In March 2007, Ronele was invited by the National PRSA office to serve as one of the 151 senior practitioner judges for the annual Silver Anvil Awards competition in New York City. The Silver Anvils are the profession’s highest honor, recognizing exemplary public relations programs that incorporate the best practices of research, planning and execution to deliver measurable results. Ronele is a member of the AMA, previously serving on the board. Ronele is on the Board of the Northern Nevada Branch of the Juvenile Diabetes Research Foundation and served on the Board for the Northern Nevada Chapter of the Red Cross. Born and raised in Reno, Nev., Ronele is a fourth generation Nevadan with family roots in Ely, Elko and Fallon and has developed a taste for our regional adventure lifestyle.
Amy Demuth, account executive
Amy joined the RKPR team as an account executive in May 2013 and serves as the daily contact for an array of the firm’s clients. She holds a Bachelor of Arts in Journalism with an emphasis in advertising and a minor in marketing from the University of Nevada, Reno.
A Reno native, Amy brings with her a strong love for Nevada and a desire to share it with the world. Her experience in public relations and marketing includes working with clients in the tourism and travel industries across the state.
Working directly with multiple airports across the western U.S. as an account executive, Amy developed a keen understanding of the airport industry and puts that knowledge to work in her daily efforts in the tourism industry. Her experience working with a large number of clients all over the West Coast gives her great client communication skills and unparalleled organization, not to mention a decent number of points on various airlines.
During her time at the University of Nevada, Amy was an integral member of the National Student Advertising Competition Team, which placed 6th nationally in the 2008 competition. She was an active member in the student chapter of the American Advertising Federation (AAF) and participated in a public service campaign that took 1st place in public service achievement at the 2009 national AAF conference.
A lover of the outdoors, Amy enjoys the Reno-Tahoe region to the fullest each season. On any given weekend, you might find her hiking, snowboarding, wakeboarding or camping with her husband and dog.